A colleague sends my this image last week. It's a photo taken from a Yellowpages edition dumped on his doorstep. You need to look closely to see what's so interesting.
Notice the fillers (grey lines) where businesses used to list
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At Searchwords, we visit thousands of businesses a week that are absolutely fed up with paying exorbitant advertising rates to the Yellowpages. It seems the Yellowpages staff don't even believe in the products they're promoting, obvious as they just dump a bulk of editions in the foyer of the building - they don't even deliver it to your business anymore!
If Yellowpages doesn't bother distributing their product properly, what chance does the advertiser have of getting any valuable return on their investment?
None, it seems - proven by the increase in vacancies in the edition. The book has now resorted to filling the blank spaces with filler, that's right. Grey lines! You'd think they could at least enlarge everyone's listing to help in filling the voids.
If you want to see what Australian's really think about the Yellowpages, see the video we put together earlier this year. It says it all!
If Yellowpages doesn't bother distributing their product properly, what chance does the advertiser have of getting any valuable return on their investment?
None, it seems - proven by the increase in vacancies in the edition. The book has now resorted to filling the blank spaces with filler, that's right. Grey lines! You'd think they could at least enlarge everyone's listing to help in filling the voids.
If you want to see what Australian's really think about the Yellowpages, see the video we put together earlier this year. It says it all!
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